Gamepack is a character design agency where you will get 2D and 3D characters with personality that shows. We craft them all: humans, animals, mech, fictional creatures – our imagination has no limits! Our artists work across all styles and platforms, designing characters that truly complement your game’s world.
Every legendary character is born from a powerful concept. We explore design directions, personality traits, sketch poses, mimicry, outfits, and accessories to capture personality and backstory. We deliver complete visual references, ready for 3D & 2D character design.
2D Character Design
Build a cast that players care about with our expert 2D character art design services. Whether you need cartoon mascots or detailed fantasy warriors dressed to the nines in their shiny armor, we make 2D characters that suit your game's identity perfectly.
3D Character Design
Get realistic and stylized characters players just can’t tear their eyes away from. Our 3D character design studio builds detailed models with authentic moves and facial expressions. Low-poly mobile characters or high-fidelity console heroes? You’ll get both; our range is huge!
Our Character Design Portfolio
Why all the talk when we can just show you? Our 2D & 3D character design studio has been crafting memorable heroes, creatures, and NPCs for over 10 years, nonstop.
Benefits of Working With
Our Character Design Studio
Industry Know-How
With Gamepack, your characters will both resonate with players and perform flawlessly across mobile, PC, console, and VR/AR. Our game artists understand what makes heroes fan-favorite and which design elements work best for different genres.
All Styles, All Genres
From hyper-casual mobile heroes to cinematic Uncharted-like protagonists, our 3D & 2D character design studio adapts to any artistic direction. We create characters in every popular style: low-poly charm, photorealistic detail, anime expressiveness, dark fantasy grit, and beyond.
Full-Cycle Character Design Services
Get all the essentials your game residents need under one roof. Concept art development, 2D character art design services, 3D modeling, sculpting, texturing, rigging, and engine-ready optimization – all of it is a part of our pipeline. You receive full end-to-end support and zero headaches.
Flexible Collaboration
Hire character designers who can readily adjust to your evolving requirements. Need a full batch of heroes for launch? Seasonal costume variants? Our approach is flexible and communication is transparent, so you always know where your project stands.
Team for your project
01
Art Director
Art Director
The visual architect of your game character lineup. Their mission is to craft the overall aesthetic vision, determine which art styles best serve your game’s narrative, and guarantee consistency across every hero, villain, and NPC.
Art Director guides the team through stylistic decisions and ensures character designs align with your narrative goals.
02
Project Manager
Project Manager
The person in charge of your project’s gears. In our character design agency, the Project Manager is in charge of allocating resources, monitoring development progress at every level, guaranteeing timely asset delivery, and maintaining a clear line of communication.
Under our Project Manager’s watchful eye, your project remains organized, deadline-focused, and stress-free.
03
Leading 2D/3D Artist
Leading 2D/3D Artist
The visual authority. They prepare flagship character assets: protagonists, main antagonists, and signature designs that define your game’s look.
Leading Artist sets workflow standards for the team, defines the expectations for the product quality, mentors artists, and oversees our character design studio’s deliverables.
04
Concept Artist
Concept Artist
A person who grows a flower (character) out of the seed (idea). The Concept Artist creates initial designs and explores with expressions and silhouettes. Additionally, they produce detailed character sheets covering costumes, accessories, and key features.
Such work leaves a solid foundation for your 2D character design and 3D character modeling services, so the game artists can build on every detail.
05
Character Artists
Character Artists
Your magicians with the digital brushes. They model, sculpt, and texture the diverse cast that will populate your game world.
Our Character artists produce polished and vibrant, playable and non-playable heroes, adhering to style guides and technical constraints. They ensure your characters that both impress the eye and perform in-game.
Our Character Development Process
We kick off by mapping out your requirements for character design services. To create a detailed brief, we explore your video game’s narrative, target market, and platform specifications. This document defines future character lore, art direction, and technical constraints.
Our concept artists use style experiments and sketches to discover unique visual possibilities. Only the most powerful concepts make it across. They now convey the character’s essence through personality, pose, and design.
Time to add some dimension and detail. Our artists build high-poly models with anatomical accuracy and authentic surface characteristics. We establish muscle definition, facial expressions, clothing folds, and fine elements that make characters feel tangible and alive.
Now we move on to transforming these high-resolution sculpts into clean, efficient low-poly models perfect for real-time rendering. Our character design agency always preserves essential details while creating topology that animates naturally and runs smoothly on your chosen platform.
This is where characters learn to move. We create robust rig systems with bones and joints. Our rigging ensures characters bend, twist, and emote naturally, whether they’re battling enemies or delivering emotional performances.
Here’s a final layer. Gamepack’s artists create detailed texture maps covering color, roughness, metallic properties, and normal details. All textures are hand-painted or procedurally-generated to make skin look real, armor look battle-worn, and clothing look authentic.
What Clients Say About Us
Dependable and trusted partner
Working with Gamepack has been consistently smooth and reliable, built on clear communication and a strong long-term partnership. They bring strong creativity and deliver high-quality work across 2D art and animation. Over time, they have continuously developed their craft and ways of working in collaboration with us, making them a dependable and trusted partner.
Rebekka Muntola
External Development Manager
It has truly been a fantastic partnership
Working with Gamepack has been an absolute pleasure. They are a team of passionate, creative people who are dedicated to making the creative process as effortless as possible. I value their reliability, responsiveness, flexibility, creativity, consistency, and kindness. It has truly been a fantastic partnership, and I deeply appreciate the dedication and care they have for their craft.
Erika Anderson
Art Lead at PerBlue
The team was genuinely committed to high-quality results
We’re very happy to have collaborated with Gamepack Studio on the illustrations for our personalized dog books. The team was highly flexible with our requirements and deadlines, attentive to detail, and genuinely committed to delivering high-quality results. It’s been such a pleasure to work with them on a project this big.
Kaja Bolcina
VP of Creative Operations
It’s a pleasure to work with Gamepack
Working with the Gamepack team as our logo agency is an absolute pleasure.
They’re always so swift to get our creative briefs and turn them into catchy, storytelling, compelling game logos.
Berk Varol
Founder & Managing Director at LostCTRL
Will continue using them forever
We’ve worked with GamePack for many years now and will continue using them forever.
They have always tried to meet all our requirements and have produced very good work. Thanks GamePack!
Ben Tang
Head of AirGames
High quality as usual
Excellent work on this project!
High quality as usual, easy to work with and great attention to detail for the design requirements.
JODIE BJARNASON
Program Manager at AThinkingApe
Great team, professional approach!
I’m glad I’ve chosen GamePack.
Great team, professional approach, the art they have created made a huge contribution to the project success.
Wei Zhang
CEO and Co-Founder at VinylGamesStudio
Happy with the final result
We were definitely happy with the final result and Gamepack team has been very easy to work with which is always greatly appreciated.
Laureen LaFave
Art Outsource Manager at IllFonic
Another successful project
Gamepack is a pleasure to work with. The work was done in a timely manner and I was updated on every production step. Their creative yet professional approach to every task is what makes them stand out from other outsourcing agencies!
MIKE PARKINSON
Product director at TTG
One of the best design teams
By far one of the best design teams I have ever worked with! Diligent, hardworking and very professional – I really enjoyed our collaboration.
Definitely planning to continue working with them.
MICHELLE FOOT
Vice President Of Product Management at Everi Holdings Inc
They helped us find the concept
We are very happy with GamePack team.
They helped us find the concept we liked and showed off extreme creativity in creating all the visuals!
ROBIN PEDERSEN
Blockchain specialist @Blockchangers
Frequently Asked Questions
Because even epic projects start with simple questions. And we are here to answer them.
They can cover everything from initial concept sketches to production-ready game assets. This includes concept art exploration where we develop your character’s visual identity, personality, and style direction.
Our 2D character design services include:
Sprites;
Illustrations;
Artwork optimized for your game engine.
As a 3D character design studio, we deliver:
Modeling;
Sculpting;
Texturing;
Rigging.
Within the scope of character design services, you’ll get any character type you need designed: heroes, villains, NPCs, fantasy beings, mechs, or animals.
Sprite-based, flat patterns make up 2D characters. They are ideal for side-scrollers, top-down games, and mobile titles where art style and performance matter most. Generally speaking, 2D character design requires less time to produce and a coin to spend.
In contrast, 3D characters are dimensional models with depth, most often used in first-person shooters, open-world games, and immersive experiences. 3D character design services require more work to be done (e.g., sculpting, texturing, etc.) and, therefore, are more demanding in terms of budget and production timelines.
Partnering with our character design agency brings a decade of expertise, efficiency, and scalability to the table. It’s a rare combo – in-house teams usually have to trade one stat for another. Here’s why studios choose Gamepack:
Complete expertise. We house specialists of all roles: concept artists, 2D character designers, 3D modelers, technical artists, and animators. This way, you get end-to-end expertise under one roof.
Budget-friendly. Having game art delivered through Gamepack is more cost-effective than recruiting, training, and retaining full-time staff, especially for project-based work.
Flexible scaling. Easily scale your team up during production peaks or down between releases without long-term commitments.
Proven quality. We deliver only five-star-quality character design services and are always on schedule, all thanks to our workflows, perfected through the years.
Plug-and-play integration. We adapt to your pipeline, delivering anything from a complete character lineup to a single dude. You simply receive finished 2D & 3D models, ready to use.
Complexity and style determine the timeline. What to prepare for:
2D Character Design:
Simple avatars for casual mobile games: 2-4 days from concept to final sprite.
Detailed 2D character art design with multiple poses and accessories: 1-2 weeks.
3D Character Modeling Services:
Basic stylized characters: 1-2 weeks.
Complex AAA-quality heroes with detailed sculpting, texturing, and rigging: 3-6 weeks.
The main factors affecting the time to produce a character are art style complexity, level of detail, number of accessories, outfits, variations, technical specifications, and revision rounds. The timeline also depends on how many characters you need simultaneously, as batch production is more efficient.
Contact our character design studio with your project details: game genre, art style, platform requirements, and character count. We’ll discuss your vision, timeline, and budget, then provide a detailed proposal. Following approval, you will receive a dedicated team that is 100% tailored to your requirements, including an Art Director, Project Manager, Concept, and Character Artists. You’ll receive regular updates through Slack, Discord, or email with progress reviews every few days.
Then, all that’s left for you to do is receive optimized characters and enjoy!
Need Game-Ready Characters?
You’ve found the right team. Share your vision, and let’s make the magic happen.
Hanna Trotsenko
Account Relationship Manager
Let`s chat about your project!
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